Early last month, Microsoft increased its efforts to convince the UK that its Activision Blizzard deal would be a good one for gaming, when full-page ads started cropping up in newspapers. Well, those same ads (or very similar ones) have now been converted into digital billboards as the Xbox owner continues to push for positivity surrounding the deal.
As spotted by The Verge’s Tom Warren, these digitized adverts have appeared at various tube stations in London, with the ads once again focused on how many more players will have access to Call of Duty if the deal goes through.
Microsoft is now running digital ads for its Activision Blizzard acquisition at some London tube stations. It comes a month after placing full-page ads in two UK newspapers, and ahead of the CMA’s decision on the deal later this month https://t.co/OYOMDvOsld pic.twitter.com/lbq7ES1mF0— Tom Warren (@tomwarren) April 13, 2023
This ad is mostly looking at a potential influx of players enabled by Nintendo Switch and various cloud gaming playerbases. Of course, Xbox plans to bring CoD to those platforms if and when the deal is successfully passed.
Earlier this week, Microsoft signed yet another 10-year deal in relation to the acquisition – this time with UK mobile network operator EE. We don’t really know the full extent of what this deal actually means for players, but it’s safe to say Xbox Cloud Gaming will play a part, as it’s one of the final hurdles for the UK CMA approving the merger.
Speaking of which, the UK authority has set an April 26th date for concluding its investigation into the deal. Hopefully we don’t have too long to go now!